Betting on Potential: How Apple Took a Bold Risk on Leadership
In a move few companies would dare, Apple replaced two seasoned professionals with Debbie Coleman—an English literature major with no manufacturing experience—to lead a critical part of the Macintosh operation. At just 32, with only financial management experience, Debbie knew the odds were high. But Apple was betting on something deeper: organizational talent, leadership instincts, and raw capability over traditional credentials. This story is a powerful example of how great companies sometimes win by trusting potential over pedigree.
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