Smart Humans: FranShares' CEO Kenny Rose on investing into franchises

Kenny Rose is the founder and CEO of FranShares, the first platform to package income-producing franchise assets into diversified, SEC-regulated funds for everyday investors. A Certified Franchise Executive (CFE) and former franchise broker, Kenny worked with over 600 franchise brands in more than 100 industries. Kenny’s views on franchising have been featured in Business Insider, Forbes, ABC, The Hustle, American Express, the Amazon feature book, “More Than Just French Fries,” and other publications worldwide, in total reaching over 300 million people throughout the world, making him a sought-after voice for RIAs, family offices, and institutions seeking durable, inflation-hedged cash flow.

Timestamps:
00:00 Introduction to Franchising and Alternative Investments
04:33 Kenny’s Journey into Franchising
07:39 The Birth of FranShares
12:39 Investment Strategies and Alternative Assets
17:25 Economic Outlook and Market Predictions
23:53 Understanding FranShares and Its Offerings
27:00 Building a Franchise Portfolio: Investment Strategies
34:58 Franchise Investment Due Diligence: The Vetting Process
41:50 Future Investment Picks: Public and Private Market Insights

source