Why 80% of Marketers Are Wasting Money on Measurement (Google Study Reveals All)

🚨 MARKETING LEADERS: You’re leaving money on the table

Google’s Think Measurement 2025 summit just revealed that UK advertisers are missing out on 20% growth potential due to poor measurement practices. This isn’t just about reporting – it’s about understanding what drives real business impact.

Here’s what’s broken: • Only 23% of companies using Marketing Mix Modeling get actionable insights • Just 40% of business leaders have clear marketing effectiveness goals

• Only 11% use shared KPIs between marketing and finance teams • Most marketers still measure vanity metrics instead of business outcomes

The game-changers are doing this differently:
✅ Combining econometrics, attribution, and customer insights
✅ Measuring marginal ROI to guide investment decisions
✅ Proving marketing’s role in pricing power (not just volume)
✅ Thinking beyond 4-month windows – 50% of campaign value happens in months 5-24

L’Oréal shifted from “justifying spend” to “showing strategic impact.” One FMCG case study showed marketing investment helped a brand raise prices 14% while revenue grew 7% – without marketing, that price increase would’ve only yielded 2% growth.

The bottom line: Modern measurement isn’t about more data, it’s about better decisions. Stop chasing efficiency metrics and start measuring what actually moves your business forward.

#MarketingEffectiveness #DataDriven #MarketingROI #BusinessGrowth #MarketingStrategy #CMO #MarketingAnalytics #BrandBuilding #MarketingInvestment #DigitalMarketing

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